The most important thing to know about the internet is not to depend on the
internet to get you business. The internet is a tool just like your fax machine
or your phone. Just the same way your fax machine will never work unless you
give out your fax number, neither will you sell or lease property on the web if
you don't give out your Web address.
With that in mind, we have outlined a few, brief but effective tips which we
believe will help you start doing business on the Web today.
E-Mail - Probably the most revolutionary tool to hit the Real Estate
industry since the building. E-Mail combines the speed of a fax, with the
quality of offset printing. Simply select a specific property, or your entire
web site, and e-mail them directly to interested prospects, or to an entire
broker data base. Listings arrive in full color, and have no limitations as to
content (photos, floor plans, site plans, maps, demographics, etc.)
The postage savings alone justifies itself, and it allows the recipient to view
the property at his or her convenience; from wherever they like. The recipient
can then forward which ever part of the e-mail they like to one or more
additional parties, with absolutely no degradation in quality whatsoever.
The e-mail stays on the recipients computer so when they decide to call you
back, both you and the recipient are viewing the listing at the same time,
while talking on the phone.
This high level of sophistication being conveyed to recipients is the same high
level professionalism that will be conveyed when soliciting for property
listings. It would be very difficult for the lessor or seller not to appreciate
a broker's ability to provide instantaneous response time, specific selection
or global saturation of properties, and continuous availability, combined with
professional personal salesmanship. Start adding e-mail to your existing
Faxing - The internet today is the same way faxing was not too long ago;
but just because a recipient doesn't yet have internet access, doesn't mean you
can't use CommercialRE to reach them. Just select the property(s) you would
like to send; download them, copy to your computer, and then fax them directly
to the various recipients. Professionally designed brochures on the recipient's
desk at the push of a button.
Web Address - We place a lot of emphasis on our web address for two
reasons: first, it is a direct reflection of the industry you are in, and
secondly, it's easy to remember
Even if a prospect or client forgets your name, you can easily be found simply
by using our patented search engine. You can be found through a property or
broker search. Give out the web address as often as possible. The sooner people
get acclimated to CommercialRE the more productive your web site will be.
24/7 Availability - All of your marketing material is available to the
world, 24 hours a day, 7 days a week. Even if your office is closed, interested
parties can download information or leave an e-mail message at any time. Put as
much content to the market as possible, and tout this significant advantage.